
When people start a political action group they are generally concerned with how to deliver a message to a target audience. Within any social movement there should also be a concern for how the group's actions will reflect on others involved. With the launch of a website, people have near total control over how they convey their values and priorities and which audience they will reach as a result.
So then, what did WeAreChangeNJ decide was going to be their message and audience? And how will the present content of their site represent the movement, regardless of their intentions? The site is sparse at this point and will likely grow. But introductions are very important in forming opinions of your orientation, intentions, and competence.
First of all, a quick review of post titles was immediately unsettling to me. "Bahai Faith = NWO Religion" "Glenn Beck Is An Operative" "Superbowl Symbolism" "What Is Synchromysticism?" "Spice Girls Are Illuminati Tools" "The 9/11 Stargate Conspiracy" Now, here's my question. What do these titles suggest to the average reader who knows little about the movement? That we are paranoid? That we are intolerant of people's faith? That we are obsessed with symbolism and coincidence? With such outrageous titles many people will certainly turn away before deciding to see if they are just bad at writing titles. In this case I think the average reader would be turned off.
If we turn to looking at what the site seems to be promoting, we find a good deal of focus on the NWO conspiracy and "synchromystisim." They also seem to be getting along well with CrotchShotRadio. Here's their tagline:
"The Crotch Shot Radio Show is on a mission, wait wait, a fucking pilgrimage, fuck that. On a fucking movement, that features the loudest spick of Brook-Nam, Louie Bee Are You animal enough to enter our newly created Forest Of Hate? This is no bullshit radio, Doing Preemptive strikes on bullshit producers. Instead of Operation “Shock and Awe”, we are conducting Operation ” Fuck and you.” No fucking Coalition forces needed."
"Preemptive Strikes"? "Forest of Hate"? Racial epithets? I don't want those things associated with 9/11 truth or myself in any way. I may recognize that the intention could possibly be some kind of hip edginess. Most people would not.
And then there is "synchromysticism." Here's an exemplary post on the subject. "9/11/2001: A Space Odyssey - Another synchromystic post about 9/11, exploring the buildings surrounding Ground Zero and tying them to the stargate ritual/alien contact/cosmic consciousness." And here's a rough definition of the concept. "Synchromysticism is a state of mind in which dynamic context is attributed to phenomena, allowing patterns, themes and insight to arise out of a web of connections."
Fascinating. But that doesn't sound like it has anything to do with 9/11 truth or more generally with demonstrating to people that they are committed to logic and justice.
That bring us back to what they are conveying and how people may respond. Here's my take on it. I think that the site they have up will primarily appeal to a small minority of those who share their interests and priorities. It will also be useful to those who would like to paint the 9/11 truth movement in a negative light. I do not think that the site offers any significant motivation to take action, read about facts, or contribute to the movement in a constructive way. And it certainly frustrates participants like myself who would very much like to see only the best we have to offer promoted by groups associated with the movement.
In my opinion the best thing that WeAreChangeNJ could do is pull the site, stop what they are doing, and read a few books about promotion, marketing, education and political action, before they get back work. Countering the 'big tent' means asserting that every demonstration of intent to promote our cause is not necessarily welcome. There are both effective and detrimental ways to promote 9/11 truth. And I don't think what we see here helps at all.